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Both Michael Thomas Bass and his son Lord Burton were philanthropically inclined, making extensive charitable donations to the towns of Burton and Derby. įollowing the death of the second Michael Bass in 1884, his son Michael Arthur Bass, later the 1st Baron Burton, took the reins. When Fred died of drink in 1883 he left her £6,000 a year, much to the disgust of his family. In later life she would become a household name as Lucy, Lady Houston. But 'Fred,' as he was known was also a heavy drinker and took a mistress, the teenage Fanny Lucy Radmall. His 'Sterling' and 'Isonomy' were stars of the Turf. Having worked for the company when a young man, he drifted away and developed a stable of racehorses. In the 1880s the brewery received unwanted publicity through the lifestyle of Frederick Gretton, son of John Gretton. By 1877, Bass was the largest brewery in the world, with an annual output of one million barrels. A strong export business allowed Bass to boast their product was available "in every country in the globe".
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In the mid-1870s, Bass, Ratcliff and Gretton accounted for one third of Burton's output. The opening of a railway through Burton in 1839 redoubled Burton's preeminence as a brewing town.
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His son, Michael Thomas Bass (1799–1884), succeeded on his father's death in 1827, renewed the Ratcliff partnership, brought in John Gretton, and created 'Bass, Ratcliff and Gretton'. The water produced from local boreholes became popular with brewers, with 30 operating there by the mid-19th century. Growing demand led his son Michael Thomas Bass (1760–1827), to build a second brewery in Burton in 1799 in partnership with John Ratcliff. Īdvertisement for Bass' No.1 Barley Wine, showing the Bass Red Diamond 19th century Įarly in the company's history, Bass was exporting bottled beer around the world, serving the Baltic region through the port of Hull. Bass Ale is a top ten premium canned ale in the UK, with 16,080 hectolitres sold in 2010. Bass is also brewed locally in the United States and Belgium. In the UK, draught Bass (4.4% ABV) has been brewed under contract in Burton by Marston's (formerly a relatively minor competitor) for AB-InBev since 2005, while bottled products are brewed at AB-InBev's own brewery in Samlesbury, Lancashire for export. In 2010, it was widely reported that AB-InBev was attempting to sell the rights to the Bass brand in the UK for around £10 million to £15 million. Because at the time Interbrew controlled a large portion of the UK beer market, the Competition Commission instructed Interbrew to sell the Bass brewery along with certain brands to Coors (now Molson Coors), while retaining the rights to the Bass brand. The brewing operations of the company were bought by Interbrew (now Anheuser-Busch InBev) in 2000, while the retail side (hotels and pubs) were renamed Six Continents plc. īass took control of a number of other large breweries in the early 20th century, and in the 1960s merged with Charrington United Breweries to become the largest UK brewing company, Bass Charrington.
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Its pale ale was exported throughout the British Empire, and the company's iconic red triangle became the UK's first registered trade mark. By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels. The main brand was Bass Pale Ale, once the highest-selling beer in the UK. The Bass Brewery ( / ˈ b æ s/) was founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England.